the 40% project

The 40% Project is a national portrait series by the Royal Photographic Society Women in Photography Group, created to mark a historic moment in UK democracy.

Following the 2024 General Election, women now make up over 40% of Members of Parliament — the highest level of representation in British parliamentary history. To record this

milestone, women photographers from across the UK came together to photograph the women shaping Parliament today.

Creative portrait shoot for Alison Griffiths MP https://www.alisongriffiths.org.uk/

alison griffiths

Conservative MP for Bognor Regis and Little Hampton


When I first spoke with Alison, her passion for the sea came across immediately. A keen open water swimmer and advocate for the coast, Alison has made protecting the marine environment and tackling sea pollution key priorities in her work as an MP, alongside championing coastal regeneration and community life.

When planning the shoot, we both felt that the portrait should be taken in a setting that would capture Alison’s connection to the sea and her commitment to the people who live by it. Aldwick Beach, Bognor Regis felt like the natural choice.

On this balmy September afternoon, the conditions were so perfect that we both decided to take the plunge and get into the sea to capture a perspective that included the Bognor coastline with the beach huts and pier subtly in the background. Shooting in the water was a first for me, but it felt fitting to share this experience together.

We finished the shoot at West Park Café, a much-loved local spot and a true community hub where Alison is greeted like an old friend. Owner Anne generously treated us to apple crumble and tea to warm us up.

Alison was enthusiastic and approachable throughout the creative process and spoke warmly about her hopes for her constituency and her pride in representing it. Together I feel we’ve created an image that captures not only her confidence and authenticity, but also the spirit of the coastline she loves.d to describe the type of photographer you are. You can come back at any time to make more changes. This is a paragraph. Click edit and enter your own text. You can make changes like making the text bold, underline or italic. This is a great place for you to tell your clients more about your story and to describe the type of photographer you are. You can come back at any time to make more changes.

Creative portrait shoot for Alison Griffiths MP https://www.alisongriffiths.org.uk/
Creative portrait shoot for Alison Griffiths MP https://www.alisongriffiths.org.uk/
Creative portrait shoot for Alison Griffiths MP https://www.alisongriffiths.org.uk/
Creative portrait shoot for Alison Griffiths MP https://www.alisongriffiths.org.uk/